Although the Netherlands is by no means the largest in the EU, it is actually one of the EU’s most closely related countries. Its optimal location and abundant resources have brought considerable benefits to companies seeking to expand their international business-even ranked in the Forbes Magazine’s “Best Business Country” ranking, it ranks seventh globally.

Here, On Demand International looks into the benefits and challenges that may come with starting a business into the Netherlands.

position

Businesses in the Netherlands can access 95% of Europe within 24 hours from Amsterdam and the Netherlands’ two main hubs, Rotterdam. Among 170 million consumers within 500 kilometers and 244 million consumers within 1,000 kilometers, your business products and services may have a healthy market.

Location

The country is home to the best port infrastructure in Europe. The port of Rotterdam handles 461.2 million tons of cargo each year. The port of Amsterdam is the fourth largest port in Europe and handles 100 million tons of cargo each year. Most importantly, the country is home to Amsterdam’s third busiest airport, Schiphol Airport. In 2016, the airport had 63.6 million passengers and flies to 176 destinations. Finally, according to the Global Competitiveness Report 2016/2017, Dutch road infrastructure ranks fourth in Europe and its rail system ranks seventh in Europe. All these factors combined make the Netherlands a highly accessible country suitable for international expansion.

Highly Educated

The Dutch workforce is well-suited for international business – not only because the Dutch higher education system ranks third globally, but also because these well-educated citizens usually speak multiple languages ​​and speak multiple languages, including English, French And German.

International Friendly Workforce

The Netherlands is home to more than one million foreign workers – it is a convenient place for international business expansion as a highly skilled migrant visa is available, which allows companies to bring over highly qualified expats to work in their Netherlands offices.

Challanges

Open market

Although the Netherlands has such an open market and ample business and opportunities, it is also disadvantageous for those who wish to expand internationally due to the fierce market competition. In addition, due to the convenience of doing business in the Netherlands, many companies already have international offices in the Netherlands, providing domestic and international competition for companies wishing to enter the market.

cultural difference

Dutch culture and customs are a unique part of Dutch life, and businesses must recognize and adapt to these differences in order to successfully expand. Politeness is highly valued. It is impolite to talk about one’s income, personal and intimate issues, and anything related to appearance. The Dutch appreciate the prompt response and consistent service, and hope to deal with the issue quickly and effectively.

As the Netherlands expands, most companies will outweigh the challenges. Doing business in the Netherlands is a great way to enter the international market and connect your business seamlessly with the rest of Europe in the process.

Whether you are considering expansion into the Netherlands or other markets, On Demand International’s team of experts can help you make the best decisions for your business growth. Our international expansion concierge service provides expert advice and solutions to help you grow your business seamlessly. Contact us today to find out how we can help you expand your business beyond European markets.